Search Engine Marketing or SEM

MarketYourCenter’s Search Engine Marketing (SEM) includes a complete range of marketing methods designed to increase the visibility of your website, company or service on search engines and social media sites such as Google, Yahoo, Facebook and Linkedin.  Some of the methods that we utilize are:

SEO | Search Engine Optimization to improve your website rankings for relevant keywords in search results by improving the structure and content of each page. A whopping 85% of internet traffic starts at the search engine level, the vast majority of which is through Google. If your business has a web presence but doesn’t have top ranking on the major search engines for your targeted keyword phrases, chances are you are losing money to your competition each day.

PPC | Pay per Click Advertising which uses sponsored search engine listings to drive traffic to your website or a specific landing page. With PPC campaigns, advertisers bid for search terms; the search engine ranks the ads based on the auction and other factors. PPC can have immediate impact if your website is set up to convert customers.

Social Media PPC Management which consists of paid search placement on Facebook and LinkedIn. Paid search for social media has a wider array of demographic and brand targeting choices than Google, Bing, or Yahoo PPC.  But properly managing a PPC campaign takes time.  Using MarketYourCenter.com ensures that your PPC campaign performs better, maximizes your ROI, and delivers more conversions for your budget.  And because of the dynamic changes that search engines routinely make to their PPC offerings, MYC provides the daily monitoring that most PPC campaigns require.

PPC Search Solutions are geographically and demographically targeted campaigns designed to capture consumers who are searching online for local businesses or services. Our professionally managed PPC advertising service features the following:

  • Personal account representative
  • Click tracking
  • Custom lead generation forms and landing pages
  • Easy-to-read reporting and analysis
  • Relevant keyword research for your specific business or service
  • Relevant and creative ad copy