Why Use Social Media Campaigns

Facebook can be a great tool for advertising and promoting your shopping center, office building, property management company and vendor services.  A custom Facebook page can increase conversions on your website, increase customer and brand loyalty, strengthen awareness and even drive traffic to your shopping center.  Here’s how a MarketYourCenter.com Facebook campaign works:

1. Target Your Customers

It can be much easier to connect with your target customers through a custom Facebook page than with your website. Think about it this way: would you rather have a billboard in the middle of town or the middle of nowhere? Your customers are already on Facebook, so why not just connect with them there? When used properly, Facebook will increase awareness of your shopping center or office building, and then consistently promote it on a daily basis.

2. Communication is Key

Promoting your commercial property without Facebook is like a painting a masterpiece but never showing it to anyone. Your website can be a great resource for your audience, but how will people know it exists? By reaching out to your market through Facebook, you can generate huge amounts of traffic and capture leads for leasing while helping your existing retailers promote their business. A custom Facebook page will help your commercial real estate firm build a good reputation with your local community both online and offline.

3. Loyalty

Communicating with your Facebook fans can convert them into loyal visitors and shoppers. How do consumers become brand loyal? It all starts with engagement. More often than not, people become brand loyal when they become a part of the development process of that brand. Once you convert a consumer into a loyal fan, you can count on them to promote your brand and property by telling their family, friends and co-workers about your shopping center or commercial property.

4. Targeting Your Audience

Let’s say your shopping center tenant mix mostly targets 25- to 35-year-old college educated females who live within a 10-minute drive time polygon of your property. Not only can Facebook identify members who meet those criteria, it also allows you to promote your center directly to them with a PPC ad campaign right on their wall. Facebook PPC ads easily redirect targeted customers to your own Facebook page or website.

5. Now is the time to act

Facebook is huge and growing exponentially, not only in terms of users, but new features are being added every day. For example, Facebook now allows companies to customize their page so that it looks exactly like their website.